Features

Cinematographers Bring Movielike Magic to Commercials

In advertising, image is everything. In today’s competitive commercial production world, cinematographers are always looking for an edge. The buzzword is often “cinematic,” and with the extremely high quality of television content, a spot must measure up or be lost in the shuffle. Makers of television content – both narrative projects and commercials – are turning to vintage glass and widescreen aspect ratios to lend their images the epic sweep of classic films.

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Cinematographer Experiences Shooting with the Panavision Millennium DXL

Intrigued by the possibilities of Panavision’s Millennium DXL, many talented filmmakers worldwide are choosing the camera for feature, television and commercials projects. With its unique Panavision build, DXL offers cinematographers the chance to take advantage of an 8K HDR large-format sensor, combined with Light Iron Color and an ergonomic, lightweight form factor.

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Bill Pope's Cinematography for Baby Driver Has Panavision Under the Hood

Is it a heist film, a love story, a comedy, an actioner or perhaps a musical? Baby Driver is all of them, straight from the genre-bending mind of writer-director Edgar Wright. Baby-faced Baby is a crack getaway driver recruited for a job that threatens a new love. He wants out, but the heist crew isn't so accommodating. And all this plays out to the soundtrack pulsating from Baby's earbuds. The film from Sony Tristar features Ansel Elgort, Kevin Spacey, Jamie Foxx, Jon Hamm, Lily James, Jon Bernthal and a Subaru.

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